Emotional Overspending in Indian Households: Keeping Up with the Neighbours
Scene: An Indian middle-class home’s living room With a sigh, Rajesh turned to the most recent credit card statement. His daughter’s extravagant birthday party, a new designer sofa for the drawing room, and a weekend getaway to an upscale resort had all contributed to yet another month of extravagant spending. Neeta, his wife, saw his […]
